MANAGEMENT OF THE FAMILY HOPE PROGRAM AND COMMUNITY WELFARE IN PONGGEOK VILLAGE

Abstract

This study analyzes the management of the Family Hope Program (PKH) in Ponggeok Village, focusing on the four management functions: planning, organizing, mobilizing, and supervision. The main goal of the study is to examine whether the implementation of PKH aligns with its objectives in improving the welfare of poor families through education, health, and social welfare. The research adopts a qualitative descriptive design, using purposive sampling to select 12 informants consisting of PKH facilitators, village officials, and beneficiary families. Data collection was carried out from June to July 2025 through semistructured interviews, direct observation, and document analysis. The collected data were processed using NVivo 12 software to generate coding, word frequencies, and thematic insights. Findings reveal that PKH has contributed positively to school attendance, routine health check-ups, and improved access to social welfare services. However, challenges remain in terms of misuse of funds, limited understanding of program objectives among beneficiaries, and weak coordination between stakeholders. The discussion highlights these findings in relation to Terry’s management theory and compares them with other PKH evaluations in rural contexts, showing that remote areas face persistent implementation gaps. This study concludes that while PKH planning and organization are generally consistent with program design, mobilization and supervision require further strengthening. Limitations include the single-site focus and reliance on self-reported data, which may affect generalizability. Recommendations include strengthening socialization, monitoring, and cross village comparative studies to ensure more sustainable impacts.